• 1. Executive Summary

  • Vision Statement: To be a respected and inclusive cricket club that serves as a place for cricketing fun and community engagement, nurturing players of all ages and genders while fostering a love for the sport in line with Cricket Victoria’s vision
  • Mission Statement: Our cricket club will be based on strong ties to the community, be a place for children to learn cricket, parents to socialise, partners to enjoy. Develop a culture where players support the club and a place which they are proud of to invite family and friends

2. Goals and Objectives

A. On-Field Performance

Goal: Improve competitive performance and success across all teams with true sportsmanship

Objectives:

▪ Encourage your teammates, but don’t sledge opposition

▪ Accept the umpires decision at all times

▪ If umpiring, if it’s out… then give it out

▪ Know the rules and play by them

▪ Play hard, but play fair

B. Player Development

Goal: Cultivate talent and improve player skills from grassroots levels with determination

Objectives:

▪ Train and play hard – get the most out of it

▪ Work on your weaknesses and build on your strengths

▪ Seek advice from your teammates

▪ Work hard until the final ball is bowled

▪ Always give your best for yourself and the team

▪ Establish a mentoring system with senior players for younger members

C. Community Engagement

Goal: Strengthen club’s relationship with the local community

Objectives:

▪ Host community events and charity fundraiser days

▪ Develop partnerships with local schools and organisations to encourage boys and girls from junior age to play cricket

▪ Promote cricket through social media and local media outlets along with the help of Cricket Victoria

D. Financial Sustainability

Goal: Achieve financial stability and ensure sustainable growth

Objectives:

▪ Diversify revenue streams (e.g., sponsorships, memberships, merchandise).

▪ Create and implement a fundraising plan.

▪ Manage budget effectively and control costs

E. Facility Improvement

Goal: Upgrade and maintain club facilities to support player and spectator experience

Objectives:

▪ Develop a facility improvement plan (e.g., pitch quality, clubhouse amenities).

▪ Secure funding or partnerships for facility enhancements.

▪ Regularly review and maintain facilities to ensure they meet standards.

3. Strategic Initiatives

A. Coaching and Training Programs

Initiative: Develop and implement a coaching & training routine

◦ Action Steps:

▪ Commit to attend regular training sessions

▪ Be punctual to training and matches

▪ Text or phone if you cannot attend

▪ Always prepare to perform at your best

▪ Encourage your teammates to do the same

▪ Set up regular training sessions and workshops for players

B. Junior Cricket Development

Initiative: Focus to nurture young talent from junior age

◦ Action Steps:

▪ Have at least one juniors team ready to compete from season 2025-26

▪ Design age-specific training programs

▪ Collaborate with local schools, community and Cricket Victoria to organise Blast Program

▪ Create pathways for progression from junior to senior teams

C. Female Participation

Initiative: Promote female participation in game of cricket

◦ Action Steps:

▪ Have at least one girls team ready to compete from season 2025-26

▪ Bring 5-12 year old girls into cricket and inspire a love for the game

▪ Increased female representation on club committee

▪ More active female coaches & equal access to facilities

D. Marketing and Promotion

Initiative: Increase the club’s visibility and attract new members and supporters

◦ Action Steps:

▪ Launch a marketing campaign using social media, local media, and community events.

▪ Develop a user-friendly website with regular updates

▪ Create promotional materials and merchandise

E. Community Outreach

Initiative: Strengthen community ties and enhance the club’s reputation locally

◦ Action Steps:

▪ Organise open days and community cricket matches

▪ Engage with local charities and community groups

▪ Offer volunteer opportunities for members

F. Financial Planning

Initiative: Create a robust financial management and fundraising strategy

◦ Action Steps:

▪ Develop a detailed budget and financial plan

▪ Identify and approach potential sponsors and donors

▪ Implement a membership system to create revenue

E. Association Engagement

Initiative: Maintain a strong communication with the association at all times

◦ Action Steps:

▪ Attend meetings from time to time

▪ Share end of season analysis

▪ Identify any opportunities for club’s growth with the association

4. Implementation Plan

A. Timeline

• Short-Term (0-24 months): Initiate marketing campaigns, begin facility assessments, establish junior and female programs with any potential opportunity to hold blast program
• Medium-Term (24-48 months): Roll out new coaching programs, secure funding for facility upgrades, enhance community outreach efforts.
• Long-Term (48-60 months): Evaluate performance and impact, adjust strategies as needed, expand youth and  female participation at all levels and initiate community focussed programs

B. Responsibilities

• Executive Committee: Oversee overall implementation and strategic alignment.
• Coaching Staff: Execute training programs and player development.
• Marketing Team: Handle promotions, social media, and community engagement.
• Finance Team: Manage budget, fundraising, and financial reporting.

C. Evaluation and Monitoring

• Regular Reviews: Conduct quarterly reviews to assess progress towards goals.
• Performance Metrics: Track key performance indicators (KPIs) such as team performance, membership numbers, and financial health.
• Feedback Mechanisms: Gather feedback from players, coaches, and community members to refine strategies.

5. Conclusion

This strategic plan outlines a roadmap for the cricket club’s growth and success. By focusing on on-field performance, player development, community engagement, junior and female participation, financial sustainability, and facility improvements, the club aims to become a leading force in cricket while positively impacting the local community.